E-one, Kalfire Fireplaces

The story behind the product: the product design of the Kalfire E-one

The arrival of the Kalfire E-one also means the introduction of a new product group for Kalfire: after gas and wood fireplaces, electrical fireplaces are now also added to the range. This made the development and introduction of the Kalfire E-one special but also exciting. The goal was to come up with a product that would immediately put the electric fireplaces of Kalfire on the map.

The sustainable, high-tech Kalfire E-one is equipped with unique, innovative techniques that make the fire in the fireplace feel, look and sound ultra-realistic. These new techniques create a fire experience that stimulates the senses. The Kalfire E-one is the most realistic electric fire that is currently available. You see, hear and feel the fire, which ensures an optimal atmosphere.

This unequalled fire experience is created by all the elements that come together in the design fireplace. Beside the techniques which are inside the fireplace, the appearance of the fireplace is also very important. The design of the Kalfire E-one had to be timeless yet innovative, so it suits every interior. One part of the fireplace that catches the eye is the bottom plate, where the logs lie. Yet it is not usual for the focus to be on the bottom plate. CEO of Kalfire, Beijko van Melick says: "When you look at the existing fireplaces it is striking that the design is determined by the shape, the back wall and the finish of the fireplace. No fireplace manufacturer has put the focus on the bottom. This is how the idea was born of making the bottom a design piece. Just as you used to have a fireplace at grandma and grandpa's house, on which the logs were burning on a coarse grid.

For the design of the bottom plates, Kalfire sought the cooperation of KesselsGranger DesignWorks. The company was given the task of designing something that integrated the new identity and addressed the cornerstones of Kalfire. The appearance had to be distinctive yet subtle and elegantly understated.

KesselsGranger knew how to perfectly translate Kalfire's wishes into a design that took the appearance of the design fire to a higher level. "We first received a moodboard on which they had visualised the basic principles. From there, they started designing. This led to a beautiful design in which the bottom of the fireplace also became an eye-catcher." Says Beijko van Melick. The casting of the specifically designed base plate has a distinctive grille motif, the proportions of which have been carefully developed to form a modern yet timeless appearance to grace a wide variety of interiors.

James Granger from KesselsGranger sees this latest design development as “a representation of the successful collaboration of Kalfire and KesselsGranger, two companies from Limburg that share a drive for developing sustainable, innovative and quality products that adhere to the highest standards in function, aesthetics and user experience.”

The design process included the presentation of multiple concepts, including the final design direction of the Kalfire ‘K’ inlayed as a metal coin.

The Kalfire ‘K’ is integrated in a characteristic coin that is inlayed in the base plate. The concept behind the new design was to create a quality signature that was embedded in the baseplate. A mark of quality that was unmistakably Kalfire, adding depth and reflecting the innovative character of Kalfire Fireplaces, without attracting unnecessary attention. The inlay of and distinctive coin also gives added the flexibility to create special editions with exclusive material finishes, personalizing your own fire.

Denis Salamadin, Marketing Manager at Kalfire, underlines the importance of this new design for the Kalfire brand. “For any brand or product the importance is to be different and bring something extraordinary to the customer. Unique elements within product design enhance the brand and enable us to differentiate ourselves from others. The Kalfire ‘K’ coin and the new base plate designed By KesselsGranger DesignWorks provides this distinctiveness, yet characterizes the products of Kalfire. The elegant and slim design of these elements underline the quality of the brand and enhance the brand experience.”

The new base plate design made its debut with the new ground breaking Kalfire E-one. The Kalfire E-one is fully electric, produces zero emission and provides an unequalled, ultra-realistic fire experience.

KesselsGranger knew how to perfectly translate Kalfire's wishes into a design that took the appearance of the design fire to a higher level. This led to a beautiful design in which the bottom of the fireplace also became an eye-catcher.

Kalfire BV