Projects | Graphics | Logos
On the occasion of their 70th Anniversary, Linssen Yachts introduced a new logo and corporate identity designed by KesselsGranger DesignWorks.
As the previous logo had been used to build the Linssen brand successfuly for the past 30 years, it was decided to create an evolution, containing recognisable elements in a new unique style. It was chosen to design a symmetric logo, inspired by the bow of a yacht cutting through water. The result is a logo that is proud and strong, yet also refined and elegant. For the past 70 years Linssen Yachts has been setting the benchmark for steel displacement yachts, with their current range measuring from 30 to 50 feet. The film shows the sources that inspired KesselsGranger during the design process.